Retargeted Digital Ads are those ads about websites you have previously visited that seem to follow you all over the Internet. Retargeting is the process of using online advertising to stay in front people people who have visited your firm or company’s website after they have moved on to visit other places on the Internet. When used in a thoughtful, client-centric and strategic way, Retargeted Digital Ads are an effective way to leverage your advertising dollars for the biggest returns.
It’s been said that the majority of people who are looking to hire an attorney, insurance company or finance professional research several options before making a final decision. Retargeted Digital Ads make it possible for you to stay in front of these people throughout their online search for professional support. When used in conjunction with an digital advertising program to drive traffic to your website, Retargeted Digital Ads are an effective way to help convert website visitors into clients.